The #1 Way to Create Compelling Content

Full content creating

The #1 Way to Create Compelling Support Content

When you have got the topic, you need to unpack it. You should do it by creating a simple outline.

When you decide to create support content, you are constantly hearing podcasts and reading articles how important content marketing is for businesses. You’ve probably heard how it generates leads into sales. It can hugely help your Google search rankings and it represents a major part of establishing authority and trust, which can be the key to becoming a great guide for your customers.

So, with all the benefits of creating content marketing, why do so many people have a hard time when it comes to constantly creating content – no matter if it is lead generators, newsletters, PDFs or blog posts. For a lot of solopreneurs and small businesses, the creation process can be overwhelming. It can become much easier if you break the process down into few simple steps.
Great content always starts with a great topic. This work you do can be critical to your future content’s success. There are a lot of studies that approve the relevance to the audience as the best thing you can do to make your content highly effective. The best topics will allow you to point out your AND address a problem or a question your customer usually faces. Some of these great tips may lead you to inspiration:
-       Survey data reviewing from your audience and looking for common themes can be very helpful. Ask your customers directly what kind of content they would like to read and make yourself easier to decide what content you will write.
-       Use social media (your most popular tweets and Facebook posts) to find out the way to develop and expand posts.
-       If you are experienced enough in business, just dust off old content and replace it with new insight and information. Just remember, if you use this content to build trust, your topic has to attract the same kind of people who would buy your product.

When you have got the topic, you need to unpack it. You should do it by creating a simple outline. Lay out the points you want to make. As a part of this process, try creating a one – liner to describe the value of your content to the reader. This will help you to keep writing focused and clear, so everything you write later will line up with this idea. This can be the time for brainstorming titles to write as well. 

After getting a working topic, it is time to research. Find the material that will add dimension to the big idea in outline. The most common things to research are statistics, quotes, scientific studies, pop culture preferences, tweets, articles, anecdotes, stories, examples, etc. The good news is that after this point you are already 80% done, even so you have not written a word. If you want to know why, that is because the hard work of clarifying and simplifying your points is done. And that’s the most important thing about writing. Now you can write your first draft. Choose a part of the day you are the most comfortable, just sit in the chair and write word by word. Also, turn off your apps and devices will be helpful. At first, wait several hours or even a day, and the read your draft again. Review the outline you have created, then make cuts or even rewrite whole sections, if you’ve found the right material for it. Make sure you are delivering the content’s value you have promised. After that, you are ready to proofread for grammar and typos and to polish the language. Or pass it off to someone who can do it for you.

Some research has shown that human brains can process visuals 65, 000 times faster than it processes text. That is you should consider finding some great visuals for written content. Common elements in content include:
-       Compelling photography
-       Custom illustrations
-       Screenshots of examples that will illustrate your points
-       Infographics to show points about data
-       Designed images with quotes from your content

The final step is to look at the images and content in the same context your readers will do it. This way you will ensure that the content and images together will make an impression on the customers. The easiest and the sweetest part, is in the end when you publish the content or send it to the press.

Get your copy



Half leadership article

THIS is how you lead a Customer Support Team

Half airplane

How the top 5 Airlines Handle Overbooked Flights

Half shared email

5 Reasons to Quit Using Shared Email Forms

Half script

The Downside of Over Scripting Customer Service

Half stretch goals

Stretch Goals are Hot... Are They Helpful?


This is the official blog of Helpy, the open source helpdesk platform.